Willis Investment Counsel
Institutional manager — quarterly 13F holdings, Q ending 2026-03-31
Reported value
$1.83B
Q ending 2026-03-31
Prior quarter
$1.94B
Q ending 2025-12-31
Change
-5.4% QoQ · +23.2% YoY
Positions
123
reported holdings
Largest positions
Top 100 of 123 reported positions by value, Q ending 2026-03-31. A manager can hold shares, calls and puts on the same security at once — such positions are listed as separate rows. Type: Shares = common stock, Put/Call = option positions (valued at the underlying), Principal = debt. Tickers link to stock pages where covered.
| Holding | Ticker | Type | Value ▼ | Shares |
|---|---|---|---|---|
| Johnson And Johnson | JNJ | Shares | $70.7M | 289K |
| Cisco Systems Inc | CSCO | Shares | $64.7M | 834K |
| Lockheed Martin Corp | LMT | Shares | $55.1M | 91K |
| Texas Instruments Inc | TXN | Shares | $51.8M | 267K |
| Chubb Ltd | Shares | $50.1M | 154K | |
| Pfizer Inc | PFE | Shares | $48.2M | 1.7M |
| Microsoft Corp | MSFT | Shares | $42.0M | 113K |
| Paychex Inc | PAYX | Shares | $40.3M | 437K |
| Exxon Mobil Corp | XOM | Shares | $39.0M | 230K |
| Accenture Plc | Shares | $38.6M | 195K | |
| Merck & Company, Inc | MRK | Shares | $37.7M | 314K |
| Hershey Co | HSY | Shares | $37.6M | 181K |
| Pepsico Inc | PEP | Shares | $35.6M | 229K |
| Home Depot Inc | HD | Shares | $35.4M | 107K |
| Caterpillar Inc Del | CAT | Shares | $35.2M | 50K |
| Conocophillips | COP | Shares | $34.0M | 257K |
| Medtronic Inc | Shares | $34.0M | 392K | |
| Aflac Inc | AFL | Shares | $33.2M | 302K |
| Tractor Supply Co | TSCO | Shares | $31.0M | 683K |
| Procter & Gamble Co | PG | Shares | $30.3M | 210K |
| Automatic Data Proc | ADP | Shares | $30.2M | 148K |
| Quest Diagnostics, Inc. | DGX | Shares | $29.7M | 152K |
| At&T Corp | T | Shares | $29.4M | 1.0M |
| Sanofi-Aventis | SNY | Shares | $29.1M | 604K |
| Generac | GNRC | Shares | $28.4M | 145K |
| Verizon Communications Com | VZ | Shares | $28.1M | 560K |
| Apple Computer | AAPL | Shares | $27.7M | 109K |
| Eaton Corp | Shares | $27.6M | 77K | |
| American Electric Power Co | AEP | Shares | $26.7M | 204K |
| Mcdonalds Corp Com | MCD | Shares | $26.4M | 85K |
| Valero Energy Corp | VLO | Shares | $25.8M | 105K |
| Shell | SHEL | Shares | $25.8M | 278K |
| Darden Restaurants Inc | DRI | Shares | $24.0M | 123K |
| Clorox Co Del Com | CLX | Shares | $23.8M | 230K |
| Bhp Billiton Ltd | BHP | Shares | $22.9M | 315K |
| Jp Morgan Chase & Co | JPM | Shares | $22.9M | 78K |
| General Dynamics Corp | GD | Shares | $22.9M | 67K |
| Keysight Technologies | KEYS | Shares | $22.9M | 81K |
| Duke Energy Corp New | DUK | Shares | $21.0M | 160K |
| Chevron Corp | CVX | Shares | $20.7M | 100K |
| Abbott Laboratories | ABT | Shares | $20.5M | 199K |
| 3M Company | MMM | Shares | $19.8M | 137K |
| Lowe'S Companies Inc | LOW | Shares | $19.7M | 83K |
| Deere Co | DE | Shares | $19.3M | 34K |
| Emerson Elec Co | EMR | Shares | $18.3M | 140K |
| W. W. Grainger, Inc. | GWW | Shares | $18.2M | 17K |
| Vanguard Small Cap Value Etf | VBR | Shares | $18.2M | 84K |
| American Express | AXP | Shares | $17.3M | 57K |
| Lab Corp Of Amer | LH | Shares | $17.2M | 64K |
| Zoetis Inc | ZTS | Shares | $16.5M | 140K |
| Fortinet, Inc | FTNT | Shares | $16.0M | 196K |
| Waste Management Inc New | WM | Shares | $15.8M | 69K |
| Invesco Exchange Traded Fd Tr | RSP | Shares | $15.5M | 81K |
| Hubbell, Inc | HUBB | Shares | $13.6M | 28K |
| Eli Lilly & Co | LLY | Shares | $13.6M | 15K |
| Adobe Systems Inc | ADBE | Shares | $13.2M | 54K |
| Mastercard | MA | Shares | $12.5M | 25K |
| Nvidia Corp | NVDA | Shares | $12.0M | 69K |
| Google Inc Class A | GOOGL | Shares | $11.7M | 41K |
| Waters Corp | WAT | Shares | $9.9M | 33K |
| Factset Resh Sys Inc | FDS | Shares | $9.3M | 43K |
| Meta Platforms Inc | META | Shares | $9.1M | 16K |
| Applied Material Inc | AMAT | Shares | $9.0M | 26K |
| United Parcel Service | UPS | Shares | $8.8M | 89K |
| Ross Stores Inc | ROST | Shares | $8.3M | 38K |
| Sherwin-Williams Co | SHW | Shares | $7.7M | 24K |
| Sterling Construction | STRL | Shares | $6.6M | 16K |
| S&P Global Inc Com | SPGI | Shares | $5.8M | 14K |
| Intuit Inc | INTU | Shares | $5.6M | 13K |
| Medpace Holdings, Inc | MEDP | Shares | $4.9M | 10K |
| Donaldson Co Inc | DCI | Shares | $4.7M | 55K |
| Gildan Activewear Inc | GIL | Shares | $4.6M | 83K |
| Frontdoor Inc | FTDR | Shares | $4.2M | 79K |
| Logitech International | Shares | $4.1M | 45K | |
| Liquidity Svcs Inc | LQDT | Shares | $4.0M | 132K |
| National Research Corporation | NRC | Shares | $3.8M | 225K |
| Msc Industrial | MSM | Shares | $3.7M | 40K |
| Ao Smith Corporation | AOS | Shares | $3.2M | 48K |
| Ubiquiti Inc. | UI | Shares | $3.1M | 4K |
| Qualys, Inc. | QLYS | Shares | $3.0M | 34K |
| Jack Henry & Associates | JKHY | Shares | $2.9M | 19K |
| Paycom Software Inc | PAYC | Shares | $2.9M | 24K |
| Evertec, Inc | EVTC | Shares | $2.7M | 95K |
| The Toro Company | TTC | Shares | $2.6M | 27K |
| Lamar Advertising Co | LAMR | Shares | $2.5M | 20K |
| Verisign Inc | VRSN | Shares | $2.2M | 9K |
| Zebra Technologies Corproation | ZBRA | Shares | $2.1M | 10K |
| Avery Dennison Corp | AVY | Shares | $1.8M | 11K |
| Hexcel Corp | HXL | Shares | $1.7M | 21K |
| Jbt Marel Corp | JBTM | Shares | $1.5M | 12K |
| Dolby Laboratories, Inc Cl A | DLB | Shares | $1.2M | 21K |
| Align Technology Inc | ALGN | Shares | $1.1M | 6K |
| Ishares Core S&P Mid-Cap Etf | IJH | Shares | $1.1M | 16K |
| Coca Cola Company | KO | Shares | $966K | 13K |
| Bio-Techne Corp | TECH | Shares | $904K | 17K |
| Par Technology Corp | PAR | Shares | $861K | 65K |
| Vanguard Mid-Cap Etf | VO | Shares | $737K | 3K |
| Venu Holding Corporation | VENU | Shares | $724K | 219K |
| Vanguard S&P 500 Etf | VOO | Shares | $701K | 1K |
| Maxcyte Inc Com | MXCT | Shares | $606K | 863K |
Values as reported in public regulatory filings (USD); holdings are reported quarterly, up to 45 days after quarter end, and may contain reporting errors. Nothing here is investment advice.