Sterling Investment Counsel, Llc
Institutional manager — quarterly 13F holdings, Q ending 2026-03-31
Reported value
$356.9M
Q ending 2026-03-31
Prior quarter
$349.0M
Q ending 2025-12-31
Change
+2.2% QoQ · +22.1% YoY
Positions
196
reported holdings
Largest positions
Top 100 of 196 reported positions by value, Q ending 2026-03-31. A manager can hold shares, calls and puts on the same security at once — such positions are listed as separate rows. Type: Shares = common stock, Put/Call = option positions (valued at the underlying), Principal = debt. Tickers link to stock pages where covered.
| Holding | Ticker | Type | Value ▼ | Shares |
|---|---|---|---|---|
| Ishares Tr | IVW | Shares | $32.0M | 283K |
| J P Morgan Exchange Traded F | JEPI | Shares | $30.2M | 532K |
| Invesco Exch Traded Fd Tr Ii | QQQM | Shares | $28.7M | 121K |
| Capital Group Intl Focus Eqt | CGXU | Shares | $25.2M | 854K |
| Apple Inc | AAPL | Shares | $15.4M | 61K |
| Ishares Tr | IJH | Shares | $13.4M | 199K |
| Alphabet Inc | GOOGL | Shares | $9.2M | 32K |
| Ishares Tr | IJR | Shares | $8.5M | 68K |
| Nvidia Corporation | NVDA | Shares | $8.0M | 46K |
| Ishares Tr | IVV | Shares | $7.6M | 12K |
| Ishares Inc | EMXC | Shares | $7.3M | 93K |
| Fidelity Covington Trust | FTEC | Shares | $7.2M | 35K |
| Microsoft Corp | MSFT | Shares | $6.4M | 17K |
| Amazon Com Inc | AMZN | Shares | $6.3M | 30K |
| Berkshire Hathaway Inc Del | BRK/B | Shares | $5.3M | 11K |
| Walmart Inc | WMT | Shares | $4.4M | 36K |
| Jpmorgan Chase & Co | JPM | Shares | $4.4M | 15K |
| Meta Platforms Inc | META | Shares | $4.1M | 7K |
| Visa Inc | V | Shares | $3.5M | 11K |
| Coca Cola Co | KO | Shares | $3.0M | 39K |
| Ge Vernova Inc | GEV | Shares | $2.7M | 3K |
| State Str Spdr S&P 500 Etf T | SPY | Shares | $2.6M | 4K |
| Cardinal Health Inc | CAH | Shares | $2.4M | 11K |
| Ishares Tr | IWF | Shares | $2.3M | 5K |
| Ishares Tr | IXUS | Shares | $2.3M | 27K |
| Select Sector Spdr Tr | XLE | Shares | $2.3M | 37K |
| Alphabet Inc | GOOG | Shares | $2.3M | 8K |
| Ishares Tr | DGRO | Shares | $2.2M | 31K |
| Eli Lilly & Co | LLY | Shares | $2.1M | 2K |
| Ishares Tr | IVE | Shares | $2.1M | 10K |
| Broadcom Inc | AVGO | Shares | $2.0M | 7K |
| Palo Alto Networks Inc | PANW | Shares | $2.0M | 13K |
| Ishares Tr | IUSG | Shares | $2.0M | 13K |
| Citizens Finl Group Inc | CFG | Shares | $1.9M | 32K |
| Abbvie Inc | ABBV | Shares | $1.9M | 9K |
| Eaton Corp Plc | Shares | $1.9M | 5K | |
| Servicenow Inc | NOW | Shares | $1.8M | 17K |
| American Elec Pwr Co Inc | AEP | Shares | $1.7M | 13K |
| Analog Devices Inc | ADI | Shares | $1.7M | 5K |
| Mcdonalds Corp | MCD | Shares | $1.6M | 5K |
| Merck & Co Inc | MRK | Shares | $1.6M | 13K |
| Home Depot Inc | HD | Shares | $1.6M | 5K |
| Costco Wholesale Corporation | COST | Shares | $1.6M | 2K |
| Citigroup Inc | C | Shares | $1.5M | 14K |
| Ishares Tr | SHYG | Shares | $1.5M | 36K |
| Vanguard Index Fds | VOO | Shares | $1.4M | 2K |
| Amphenol Corp | APH | Shares | $1.4M | 11K |
| Thermo Fisher Scientific Inc | TMO | Shares | $1.4M | 3K |
| Global X Fds | BOTZ | Shares | $1.4M | 43K |
| Uber Technologies Inc | UBER | Shares | $1.3M | 19K |
| Parker-Hannifin Corp | PH | Shares | $1.3M | 1K |
| Select Sector Spdr Tr | XLB | Shares | $1.3M | 26K |
| Ark Etf Tr | ARKW | Shares | $1.3M | 11K |
| Invesco Qqq Tr | QQQ | Shares | $1.3M | 2K |
| Gilead Sciences Inc | GILD | Shares | $1.2M | 9K |
| Salesforce Inc | CRM | Shares | $1.2M | 6K |
| Corning Inc | GLW | Shares | $1.2M | 9K |
| Vaneck Etf Trust | NLR | Shares | $1.1M | 8K |
| Blackrock Inc | BLK | Shares | $1.1M | 1K |
| Vanguard Index Fds | VOT | Shares | $1.1M | 4K |
| Ishares Tr | HYG | Shares | $1.1M | 14K |
| Ishares Inc | EZU | Shares | $1.1M | 17K |
| Johnson & Johnson | JNJ | Shares | $1.0M | 4K |
| Spdr Series Trust | SPMD | Shares | $1.0M | 17K |
| Deere & Co | DE | Shares | $923K | 2K |
| Mastercard Incorporated | MA | Shares | $910K | 2K |
| Fidelity Comwlth Tr | ONEQ | Shares | $888K | 10K |
| Equinix Inc | EQIX | Shares | $872K | 890 |
| M & T Bk Corp | MTB | Shares | $871K | 4K |
| Tesla Inc | TSLA | Shares | $861K | 2K |
| Stryker Corporation | SYK | Shares | $833K | 3K |
| Exxon Mobil Corp | XOM | Shares | $798K | 5K |
| Mercadolibre Inc | MELI | Shares | $745K | 431 |
| Chevron Corporation | CVX | Shares | $728K | 4K |
| Baron Etf Tr | BCFN | Shares | $727K | 35K |
| J P Morgan Exchange Traded F | JPST | Shares | $724K | 14K |
| Ishares Tr | LRGF | Shares | $718K | 11K |
| Berkshire Hathaway Inc Del | BRK/A | Shares | $718K | 1 |
| Ishares Tr | IGV | Shares | $706K | 9K |
| Seagate Technology Hldngs Pl | Shares | $697K | 2K | |
| Ishares Tr | IWR | Shares | $696K | 7K |
| State Str Spdr Dow Jones Ind | DIA | Shares | $694K | 1K |
| Global X Fds | BUG | Shares | $680K | 27K |
| Applied Matls Inc | AMAT | Shares | $668K | 2K |
| Tompkins Finl Corp | TMP | Shares | $653K | 8K |
| Pepsico Inc | PEP | Shares | $650K | 4K |
| Schwab Charles Corp | SCHW | Shares | $629K | 7K |
| Vanguard Admiral Fds Inc | VOOG | Shares | $626K | 2K |
| Cintas Corp | CTAS | Shares | $623K | 4K |
| At&T Inc | T | Shares | $619K | 21K |
| Iqvia Hldgs Inc | IQV | Shares | $616K | 4K |
| Vanguard World Fd | VGT | Shares | $564K | 809 |
| Caterpillar Inc | CAT | Shares | $539K | 761 |
| Philip Morris Intl Inc | PM | Shares | $530K | 3K |
| Ishares Inc | EWJ | Shares | $528K | 6K |
| Vanguard World Fd | MGK | Shares | $521K | 1K |
| Goldman Sachs Group Inc | GS | Shares | $502K | 594 |
| Procter & Gamble Co | PG | Shares | $494K | 3K |
| Prologis Inc. | PLD | Shares | $493K | 4K |
| Cincinnati Finl Corp | CINF | Shares | $469K | 3K |
Values as reported in public regulatory filings (USD); holdings are reported quarterly, up to 45 days after quarter end, and may contain reporting errors. Nothing here is investment advice.