Sterling Financial Planning, Inc.
Institutional manager — quarterly 13F holdings, Q ending 2026-03-31
Reported value
$337.3M
Q ending 2026-03-31
Prior quarter
$331.8M
Q ending 2025-12-31
Change
+1.6% QoQ · +22.3% YoY
Positions
117
reported holdings
Largest positions
Top 100 of 117 reported positions by value, Q ending 2026-03-31. A manager can hold shares, calls and puts on the same security at once — such positions are listed as separate rows. Type: Shares = common stock, Put/Call = option positions (valued at the underlying), Principal = debt. Tickers link to stock pages where covered.
| Holding | Ticker | Type | Value ▼ | Shares |
|---|---|---|---|---|
| Ishares Gold Tr | IAU | Shares | $20.7M | 235K |
| Ishares Tr | IJJ | Shares | $20.4M | 154K |
| Ishares Tr | IJT | Shares | $18.8M | 130K |
| Ishares Tr | IJK | Shares | $18.7M | 185K |
| Ishares Tr | IVW | Shares | $16.8M | 149K |
| Dimensional Etf Trust | DFIV | Shares | $16.3M | 308K |
| Vanguard Whitehall Fds | VYM | Shares | $12.1M | 81K |
| Schwab Strategic Tr | FNDX | Shares | $11.8M | 424K |
| Dimensional Etf Trust | DISV | Shares | $11.7M | 296K |
| Vanguard Bd Index Fds | BIV | Shares | $11.1M | 143K |
| Dimensional Etf Trust | DFSV | Shares | $10.2M | 290K |
| Ishares Tr | IJS | Shares | $9.1M | 77K |
| Innovator Etfs Trust | XBJA | Shares | $8.9M | 285K |
| Ishares Tr | IVV | Shares | $8.1M | 12K |
| Dimensional Etf Trust | DFIP | Shares | $7.1M | 171K |
| Dimensional Etf Trust | DFEV | Shares | $6.3M | 177K |
| Dimensional Etf Trust | DFGR | Shares | $6.3M | 235K |
| Ishares Tr | IVE | Shares | $4.8M | 23K |
| Ishares Tr | IJH | Shares | $4.7M | 69K |
| Vanguard Bd Index Fds | BSV | Shares | $4.6M | 59K |
| Spdr Gold Tr | GLD | Shares | $4.6M | 11K |
| Ishares Tr | EFG | Shares | $4.5M | 41K |
| Vanguard Scottsdale Fds | VCSH | Shares | $4.4M | 56K |
| Ishares Tr | GOVT | Shares | $4.4M | 192K |
| Invesco Qqq Tr | QQQ | Shares | $4.0M | 7K |
| Vanguard Index Fds | VOE | Shares | $4.0M | 22K |
| Apple Inc | AAPL | Shares | $4.0M | 16K |
| Vanguard Mun Bd Fds | VTEB | Shares | $3.9M | 77K |
| Vanguard Wellington Fd | VTES | Shares | $3.3M | 33K |
| Ishares Tr | IDV | Shares | $3.2M | 75K |
| Vanguard Index Fds | VOT | Shares | $2.9M | 11K |
| Vanguard Charlotte Fds | BNDX | Shares | $2.9M | 59K |
| Vanguard Index Fds | VNQ | Shares | $2.8M | 32K |
| Vanguard Malvern Fds | VTIP | Shares | $2.8M | 56K |
| Vanguard Index Fds | VBK | Shares | $2.6M | 8K |
| Schwab Strategic Tr | FNDC | Shares | $2.5M | 53K |
| Wisdomtree Tr | DGS | Shares | $2.4M | 40K |
| Johnson & Johnson | JNJ | Shares | $2.4M | 10K |
| Vanguard Index Fds | VBR | Shares | $2.3M | 10K |
| Exxon Mobil Corp | XOM | Shares | $2.2M | 13K |
| Vanguard Tax-Managed Fds | VEA | Shares | $1.8M | 29K |
| Ishares Tr | MUB | Shares | $1.7M | 16K |
| State Str Spdr S&P 500 Etf T | SPY | Shares | $1.7M | 3K |
| Ishares Tr | TIP | Shares | $1.6M | 14K |
| Invesco Exchange Traded Fd T | PRF | Shares | $1.4M | 30K |
| Ishares Tr | IJR | Shares | $1.4M | 11K |
| Ishares Tr | SCZ | Shares | $1.3M | 17K |
| Microsoft Corp | MSFT | Shares | $1.2M | 3K |
| Dimensional Etf Trust | DFAR | Shares | $1.2M | 50K |
| Berkshire Hathaway Inc Del | BRK/B | Shares | $1.1M | 2K |
| Dimensional Etf Trust | DFLV | Shares | $1.0M | 28K |
| Rtx Corporation | RTX | Shares | $1.0M | 5K |
| Selective Ins Group Inc | SIGI | Shares | $819K | 11K |
| Realty Income Corp | O | Shares | $785K | 13K |
| Vanguard Index Fds | VUG | Shares | $776K | 2K |
| Alphabet Inc | GOOGL | Shares | $764K | 3K |
| Dimensional Etf Trust | DFUS | Shares | $739K | 10K |
| Eli Lilly & Co | LLY | Shares | $715K | 777 |
| Innovator Etfs Trust | PJAN | Shares | $690K | 15K |
| Costco Wholesale Corporation | COST | Shares | $639K | 641 |
| 3M Co | MMM | Shares | $634K | 4K |
| Calamos Etf Tr | CPSY | Shares | $625K | 25K |
| Vanguard Specialized Funds | VIG | Shares | $621K | 3K |
| Meta Platforms Inc | META | Shares | $599K | 1K |
| Invesco Exchange Traded Fd T | RSP | Shares | $588K | 3K |
| Jpmorgan Chase & Co | JPM | Shares | $584K | 2K |
| Amazon Com Inc | AMZN | Shares | $559K | 3K |
| Invesco Exchange Traded Fd T | PRFZ | Shares | $556K | 12K |
| Spdr Series Trust | MDYV | Shares | $553K | 6K |
| Vanguard Index Fds | VO | Shares | $549K | 2K |
| Alphabet Inc | GOOG | Shares | $495K | 2K |
| Schwab Strategic Tr | SCHE | Shares | $495K | 15K |
| Pepsico Inc | PEP | Shares | $493K | 3K |
| Deere & Co | DE | Shares | $486K | 862 |
| Provident Finl Svcs Inc | PFS | Shares | $459K | 22K |
| Abbott Laboratories | ABT | Shares | $449K | 4K |
| Cohen & Steers Etf Trust | CSRE | Shares | $419K | 16K |
| Chevron Corporation | CVX | Shares | $412K | 2K |
| Procter & Gamble Co | PG | Shares | $406K | 3K |
| International Business Machs | IBM | Shares | $404K | 2K |
| General Dynamics Corp | GD | Shares | $386K | 1K |
| Dimensional Etf Trust | DFIS | Shares | $363K | 11K |
| Merck & Co Inc | MRK | Shares | $363K | 3K |
| Ishares Tr | EMB | Shares | $358K | 4K |
| Vanguard Intl Equity Index F | VWO | Shares | $343K | 6K |
| Nvidia Corporation | NVDA | Shares | $332K | 2K |
| Verizon Communications Inc | VZ | Shares | $318K | 6K |
| Lam Research Corp | LRCX | Shares | $307K | 1K |
| Innovator Etfs Trust | UAUG | Shares | $304K | 8K |
| Ishares Tr | QUAL | Shares | $304K | 2K |
| Innovator Etfs Trust | XBAP | Shares | $303K | 8K |
| Ishares Tr | DVY | Shares | $291K | 2K |
| Enterprise Prods Partners L | EPD | Shares | $287K | 8K |
| Carrier Global Corporation | CARR | Shares | $283K | 5K |
| Home Depot Inc | HD | Shares | $283K | 860 |
| Invesco Exch Traded Fd Tr Ii | IDHQ | Shares | $281K | 8K |
| Abbvie Inc | ABBV | Shares | $280K | 1K |
| Vanguard Index Fds | VTI | Shares | $280K | 872 |
| Mcdonalds Corp | MCD | Shares | $278K | 895 |
| Lowes Cos Inc | LOW | Shares | $275K | 1K |
Values as reported in public regulatory filings (USD); holdings are reported quarterly, up to 45 days after quarter end, and may contain reporting errors. Nothing here is investment advice.