First Heartland Consultants, Inc.
Institutional manager — quarterly 13F holdings, Q ending 2026-03-31
Reported value
$1.31B
Q ending 2026-03-31
Prior quarter
$1.32B
Q ending 2025-12-31
Change
-1.1% QoQ · +34.7% YoY
Positions
523
reported holdings
Largest positions
Top 100 of 523 reported positions by value, Q ending 2026-03-31. A manager can hold shares, calls and puts on the same security at once — such positions are listed as separate rows. Type: Shares = common stock, Put/Call = option positions (valued at the underlying), Principal = debt. Tickers link to stock pages where covered.
| Holding | Ticker | Type | Value ▼ | Shares |
|---|---|---|---|---|
| Spdr Series Trust | SPYM | Shares | $46.3M | 605K |
| Etf Ser Solutions | ACIO | Shares | $46.0M | 1.1M |
| Invesco Qqq Tr | QQQ | Shares | $35.1M | 61K |
| Spdr Index Shs Fds | SPDW | Shares | $33.5M | 734K |
| First Tr Exchange Traded Fd | RDVY | Shares | $32.8M | 481K |
| Etf Ser Solutions | DRSK | Shares | $27.0M | 988K |
| Vanguard Bd Index Fd Inc | BSV | Shares | $25.9M | 330K |
| Spdr S&P 500 Etf Tr | SPY | Shares | $24.6M | 38K |
| Spdr Ser Tr | SPYV | Shares | $23.7M | 419K |
| Spdr Series Trust | SPYG | Shares | $23.3M | 238K |
| Pimco Etf Tr | PYLD | Shares | $23.3M | 889K |
| Etf Ser Solutions | OSCV | Shares | $21.8M | 552K |
| Ea Series Trust | FRDM | Shares | $21.4M | 391K |
| Ishares | IVW | Shares | $20.3M | 180K |
| First Tr Exchange-Traded Fd | FTCB | Shares | $20.1M | 959K |
| Pimco Etf Tr | MINT | Shares | $17.1M | 170K |
| Capital Group Dividend Value | CGDV | Shares | $16.7M | 393K |
| Tidal Etf Tr | GRNY | Shares | $15.1M | 634K |
| Vanguard Index Fds | VUG | Shares | $15.1M | 35K |
| Vanguard Index Fds | VOO | Shares | $14.2M | 24K |
| First Tr Exchng Traded Fd Vi | UCON | Shares | $14.1M | 571K |
| Ishares Tr | EEM | Shares | $13.8M | 243K |
| Vanguard Index Fds | VTV | Shares | $13.8M | 70K |
| Capital Group International | CGIC | Shares | $13.3M | 401K |
| Apple Inc | AAPL | Shares | $13.1M | 52K |
| Spdr Dow Jones Indl Average | DIA | Shares | $12.8M | 28K |
| Pgim Etf Tr | PTRB | Shares | $12.8M | 309K |
| Nvidia Corp | NVDA | Shares | $12.8M | 73K |
| Vanguard Tax Managed Intl Fd | VEA | Shares | $12.7M | 198K |
| First Tr Exchange Traded Fd | GRID | Shares | $11.8M | 72K |
| Ssga Active Etf Tr | RLY | Shares | $10.8M | 297K |
| First Tr Exchange-Traded Fd | SCIO | Shares | $10.6M | 514K |
| Vanguard Index Fds | VTI | Shares | $10.0M | 31K |
| Amazon Com Inc | AMZN | Shares | $9.8M | 47K |
| Vanguard Bd Index | BNDX | Shares | $8.9M | 186K |
| Bny Mellon Etf Trust | BKAG | Shares | $8.9M | 210K |
| Franklin Templeton Etf Tr | FLGV | Shares | $8.8M | 433K |
| Ishares | IVV | Shares | $8.8M | 13K |
| First Tr Exchng Traded Fd Vi | QSPT | Shares | $8.6M | 281K |
| Blackrock Etf Trust | DYNF | Shares | $8.2M | 141K |
| First Tr Exchange Traded Fd | SDVY | Shares | $8.1M | 207K |
| Berkshire Hathaway Inc Del | BRK/B | Shares | $8.1M | 17K |
| Ishares Tr | SHY | Shares | $7.6M | 92K |
| Fidelity Covington Trust | FDMO | Shares | $7.5M | 93K |
| First Tr Exchange Traded Fd I | FMB | Shares | $7.4M | 145K |
| Tidal Trust Iii | GRNJ | Shares | $7.2M | 287K |
| Vanguard Bd Index Fd Inc | BIV | Shares | $7.2M | 93K |
| First Tr Exchange Trad Fd Vi | QCAP | Shares | $6.9M | 290K |
| Vanguard Star Fd | VXUS | Shares | $6.9M | 89K |
| Rbb Fd Inc | TBIL | Shares | $6.7M | 135K |
| Pacer Fds Tr | COWZ | Shares | $6.5M | 104K |
| Ishares Tr | ITOT | Shares | $6.4M | 45K |
| Ishares | IVE | Shares | $6.3M | 30K |
| Ishares | EUSA | Shares | $6.2M | 61K |
| Fidelity Blue Chip Growth | FBCG | Shares | $5.8M | 115K |
| Vanguard Bd Index Fd Inc | BND | Shares | $5.8M | 78K |
| Ishares Tr | IYW | Shares | $5.7M | 31K |
| Microsoft Corp | MSFT | Shares | $5.6M | 15K |
| Invesco Exch Traded Fd Tr Ii | QQQM | Shares | $5.5M | 23K |
| Ishares Tr | IUSG | Shares | $5.5M | 36K |
| Vanguard Index Fds | VB | Shares | $5.4M | 21K |
| Innovator Etfs Trust | KAUG | Shares | $5.4M | 201K |
| Ishares Tr | IJS | Shares | $5.3M | 45K |
| Fidelity Covington Trust | FESM | Shares | $5.2M | 138K |
| Wal-Mart Stores Inc | WMT | Shares | $5.1M | 41K |
| Ishares Tr | IWM | Shares | $5.1M | 20K |
| Capital Group Core Balanced | CGBL | Shares | $5.0M | 146K |
| Fidelity Covington Trust | FMDE | Shares | $4.9M | 136K |
| Vanguard Specialized Portfol | VIG | Shares | $4.6M | 22K |
| First Tr Exchng Traded Fd Vi | QDEC | Shares | $4.4M | 138K |
| Vanguard | VWO | Shares | $4.3M | 80K |
| Schwab Strategic Tr | SCHD | Shares | $4.1M | 134K |
| Invesco Exch Traded Fd Tr Ii | EELV | Shares | $4.1M | 147K |
| Ishares Tr | MTUM | Shares | $4.1M | 17K |
| Ishares Tr | IEMG | Shares | $4.0M | 57K |
| Ishares Tr | IUSB | Shares | $4.0M | 86K |
| Ishares | IWV | Shares | $4.0M | 11K |
| Vanguard Bd Index Fds | BLV | Shares | $3.9M | 57K |
| Vanguard | VMBS | Shares | $3.9M | 84K |
| Invesco Exch Traded Fd Tr Ii | SPMO | Shares | $3.8M | 34K |
| First Tr Exchng Traded Fd Vi | BUFR | Shares | $3.8M | 112K |
| Ishares Tr | IYY | Shares | $3.7M | 24K |
| Ishares Tr | IYF | Shares | $3.7M | 31K |
| First Tr Exchng Traded Fd Vi | GJAN | Shares | $3.6M | 85K |
| Ishares Tr | USMV | Shares | $3.5M | 38K |
| Lilly Eli & Co | LLY | Shares | $3.5M | 4K |
| Timothy Plan | TPLC | Shares | $3.3M | 71K |
| Vanguard Intl Equity Index F | VEU | Shares | $3.3M | 44K |
| Dnp Select Income Fd Inc | DNP | Shares | $3.3M | 319K |
| Ishares | EFA | Shares | $3.2M | 33K |
| Fidelity Wise Origin Bitcoin | FBTC | Shares | $3.1M | 53K |
| Winsdomtree Tr | DOL | Shares | $3.1M | 46K |
| Caterpillar Inc Del | CAT | Shares | $3.1M | 4K |
| First Tr Exchange-Traded Fd | AIRR | Shares | $3.1M | 28K |
| Jp Morgan Exchange Traded F | JAVA | Shares | $2.8M | 39K |
| Spdr Index Shs Fds | EDIV | Shares | $2.8M | 71K |
| Vaneck Etf Trust | FLTR | Shares | $2.7M | 105K |
| Ast Spacemobile Inc | ASTS | Shares | $2.7M | 32K |
| First Tr Exchange Traded Fd | FV | Shares | $2.6M | 43K |
| Vanguard Index Fds | VBK | Shares | $2.6M | 8K |
Values as reported in public regulatory filings (USD); holdings are reported quarterly, up to 45 days after quarter end, and may contain reporting errors. Nothing here is investment advice.