Holland Advisory Services, Inc.
Institutional manager — quarterly 13F holdings, Q ending 2026-03-31
Reported value
$74.6M
Q ending 2026-03-31
Prior quarter
$74.1M
Q ending 2025-12-31
Change
+0.7% QoQ · +13.2% YoY
Positions
47
reported holdings
Largest positions
All 47 reported positions, Q ending 2026-03-31. A manager can hold shares, calls and puts on the same security at once — such positions are listed as separate rows. Type: Shares = common stock, Put/Call = option positions (valued at the underlying), Principal = debt. Tickers link to stock pages where covered.
| Holding | Ticker | Type | Value ▼ | Shares |
|---|---|---|---|---|
| Ishares Tr | IVV | Shares | $21.5M | 33K |
| Ishares Tr | IJH | Shares | $17.9M | 265K |
| Ishares Tr | IJR | Shares | $9.9M | 79K |
| Vanguard Index Fds | VTI | Shares | $2.5M | 8K |
| Apple Inc | AAPL | Shares | $1.9M | 8K |
| Microsoft Corp | MSFT | Shares | $1.2M | 3K |
| Philip Morris Intl Inc | PM | Shares | $1.2M | 7K |
| Jpmorgan Chase & Co | JPM | Shares | $1.1M | 4K |
| Ishares Tr | IWP | Shares | $1.1M | 9K |
| Fidelity Wise Origin Bitcoin | FBTC | Shares | $1.0M | 17K |
| Ishares Tr | IEFA | Shares | $989K | 11K |
| Walmart Inc | WMT | Shares | $869K | 7K |
| Exxon Mobil Corp | XOM | Shares | $833K | 5K |
| Mcdonalds Corp | MCD | Shares | $776K | 2K |
| Caterpillar Inc | CAT | Shares | $613K | 865 |
| Johnson & Johnson | JNJ | Shares | $594K | 2K |
| Vanguard Index Fds | VTV | Shares | $576K | 3K |
| Chevron Corporation | CVX | Shares | $544K | 3K |
| Procter & Gamble Co | PG | Shares | $540K | 4K |
| Amgen Inc | AMGN | Shares | $518K | 1K |
| Altria Group Inc | MO | Shares | $509K | 8K |
| Dell Technologies Inc | DELL | Shares | $465K | 3K |
| Ishares Tr | IVW | Shares | $463K | 4K |
| Mondelez Intl Inc | MDLZ | Shares | $444K | 8K |
| Brown & Brown Inc | BRO | Shares | $419K | 6K |
| Ishares Tr | IWS | Shares | $408K | 3K |
| Vanguard Specialized Funds | VIG | Shares | $383K | 2K |
| Hubbell Inc | HUBB | Shares | $376K | 767 |
| Nvidia Corporation | NVDA | Shares | $352K | 2K |
| Cisco Sys Inc | CSCO | Shares | $334K | 4K |
| Ishares Tr | IWO | Shares | $316K | 1K |
| Select Sector Spdr Tr | XLF | Shares | $314K | 6K |
| Vanguard Index Fds | VBR | Shares | $308K | 1K |
| Pinnacle West Cap Corp | PNW | Shares | $300K | 3K |
| International Business Machs | IBM | Shares | $285K | 1K |
| Merck & Co Inc | MRK | Shares | $284K | 2K |
| Carnival Corp | CCL1EUR | Shares | $270K | 10K |
| Travelers Companies Inc | TRV | Shares | $251K | 860 |
| Visa Inc | V | Shares | $249K | 825 |
| Disney Walt Co | DIS | Shares | $240K | 2K |
| 3M Co | MMM | Shares | $230K | 2K |
| Southern Co | SO | Shares | $230K | 2K |
| Ishares Tr | IJJ | Shares | $215K | 2K |
| Rio Tinto Plc | RIO | Shares | $215K | 2K |
| Bank America Corp | BAC | Shares | $215K | 4K |
| Comcast Corp New | CMCSA | Shares | $213K | 7K |
| Invesco Qqq Tr | QQQ | Shares | $205K | 355 |
Values as reported in public regulatory filings (USD); holdings are reported quarterly, up to 45 days after quarter end, and may contain reporting errors. Nothing here is investment advice.